Usability testing is a crucial component of user experience (UX) design and research. It involves evaluating how easy and efficient it is to use a website, app, or product by having real users complete specific tasks. The goal of usability testing is to identify any areas for improvement in the design and user experience so that the product can be refined and made more user-friendly.
If you want to ensure your website or software is easy to use, then usability testing is necessary. But how do you know which tools are best for usability testing? Here are 10 of the best usability testing tools to help you get the most out of your online testing. From crowd-testing to usability testing software, these top picks will help you find the best solutions for your testing needs.
What is Usability Testing?
Usability testing is crucial to software development. It helps ensure that the software user experience is as good as it can be. Usability testing is testing a product or website to identify potential issues that may inhibit a user’s ability to use the product or website. It involves gathering user feedback by observing them using the product or website and analyzing their behavior.
By understanding how real users interact with a product, designers, and developers can identify and address any issues that may be hindering the user experience. This not only leads to better user satisfaction, but also helps increase engagement, conversion rates, and the overall success of the product.
Usability testing can save time and money as it helps to identify and fix any usability issues before they become more costly problems. It is also important to identify usability issues before they become significant problems that could lead to customer dissatisfaction.
Usability testing can take on many forms and can involve different techniques. For example, usability testing can include user interviews, surveys, focus groups, and direct observation. Additionally, usability testing can involve specialized software tools to help identify usability issues.
What to Consider When Choosing a Usability Testing Tool?
Choosing the right usability testing tool is essential for effective online testing. Here are the key factors to consider when making your selection:
Ease of Use – The usability testing tool should be intuitive, easy to use, and user-friendly. This will make it easier for you to perform tests and analyze the results without spending much time learning how to use the tool.
Integration with other tools – Integration with other tools, such as project management, bug tracking, and prototyping tools, can help you streamline your workflows and make it easier to collaborate with others. Choose a usability testing tool that integrates with your other tools.
Cost – The cost of a usability testing tool is an important consideration, especially for small businesses and startups. Keep your budget in mind when choosing a device and compare the prices of different tools to find the best value for money.
Customization and Scalability – Choose a usability testing tool that is customizable and scalable to meet your changing needs. This will ensure the tool remains useful as your testing needs change.
Gathering User Feedback – Collecting and analyzing user feedback is critical to effective usability testing. Choose a tool that has robust capabilities for collecting and analyzing user feedback so you can make informed decisions about how to improve the user experience of your website or app.
When selecting a usability testing tool, it’s essential to consider these factors and the specific needs of your project. You can ensure online testing success by carefully evaluating and selecting the best usability testing tool for your project.
Best Usability Testing Tools For Better Online Testing.
There are several usability testing tools available in the market that can help you conduct better online testing. Here are some of the best usability testing tools:
01. UserTesting
UserTesting - A cloud-based platform that provides a range of tools for usability testing.
Rating:
4.5 Outstanding
- Live interviews
- Sentiment type analysis
- Prototype tool
Why did we picked it?
UserTesting is a cloud-based platform that offers usability testing tools. These tools allow organizations to collect information from real users about the user experience (UX) of their websites, mobile apps, and other digital products.
UserTesting will enable companies to conduct remote, unmoderated user testing and receive audio, video, and written feedback from participants within hours. Within the platform, Insight Core is a set of tools for creating and managing custom user research and testing. You can learn this with many templates, documentation, and self-paced online training.
Users especially love UserTesting’s pre-formatted tests, which get them up and running quickly, and the live chat feature for recruiting and scheduling live interviews on the same day. UserTesting’s platform and pricing structure is well-suited to enterprise-wide usability initiatives in medium and large companies.
Key Features:
Some of its key features include:
- User Recruitment: UserZoom offers a panel of over 2 million participants worldwide, making it easy to recruit participants for your usability tests.
- Test Creation – The platform offers a simple and intuitive interface for creating and conducting various usability tests.
- Analytics and Reporting: This provides detailed reporting and analytics capabilities, allowing you to gain valuable insight into how users interact with your website or app.
- Integrations: UserZoom integrates with popular project management, analytics, and collaboration tools like JIRA, Google Analytics, and Slack to streamline workflows.
- Mobile Testing: It also provides support for mobile testing, allowing you to test on iOS and Android devices to ensure an optimal user experience on mobile devices.
- Customer Support – The platform offers 24/7 customer support, training, and resources to ensure you get the most out of your usability testing efforts.
Test capabilities include:
- Live interviews
- Usability testing
- Brand and messaging testing
- Card sorting
- Tree testing
- Clickstream tracking
Pricing:
Contact UserTesting tool support team for pricing details. Pricing information for UserTesting’s Individual and Enterprise Solutions is available upon request.
Verdict:
UserTesting is highly regarded in the usability testing space due to its comprehensive features, user-friendly interface, and the quality of its participant pool. However, it’s worth noting that UserTesting can be relatively expensive compared to other usability testing tools. Pricing plans vary depending on the level of access and features required, so it’s important to evaluate the costs based on your specific needs and budget.
👍 Pros
- User-friendly interface
- Wide range of testing options
- High-quality results
- Comprehensive data analytics
- The large panel of testers
👎 Cons
- Expensive compared to other usability testing tools
- Some technical limitations
- Long turnaround time
02. UserZoom
UserZoom - A renowned name in the market for usability testing tools.
Rating:
4.4 Excellent
- Identify problems
- Make the right design decisions
- Remote moderated and unmoderator
Why did we picked it?
UserZoom is a comprehensive usability testing tool that helps businesses evaluate the user experience of their websites, apps, and products. It highlights UserZoom’s ease of use, versatility, and advanced capabilities, including its user-friendly interface, integration with other tools, cost-effectiveness, and scalability.
It focuses on remote usability testing. You can recruit participants, quickly get insights, run moderated and unmoderated tests, analyze session recordings and gather actionable insights. Integrating usability testing capabilities with a research repository and qualitative data analysis tool through EnjoyHQ makes this user testing tool highly desirable.
With UserZoom, you can recruit your users (at no additional cost) or buy testers from their panel of over 120 million users, which supports 20 languages.
Key Features:
Some of its key features include:
- User Acquisition: UserTesting offers a large pool of over 2 million participants, making it easy for companies to recruit users for testing.
- User Testing Platform: The platform allows companies to easily create, launch, and analyze user tests. It also provides detailed insights and data such as task completion rates, time spent on tasks, and user satisfaction scores.
- Mobile Testing: UserTesting provides testing capabilities for mobile apps and mobile websites, allowing businesses to test the UX of their digital products across multiple devices and platforms.
- Integrations: UserTesting integrates with other popular tools like Sketch, InVision, and Optimizely, making it easy for businesses to optimize their workflows.
- Real-time results: UserTesting provides real-time results, allowing companies to make data-driven decisions quickly and easily.
- Customer Support: UserTesting offers excellent customer support, 24/7 access to live support, online resources, and a community forum.
Test capabilities include:
- Click Testing
- Card Sorting
- Tree Testing
- Surveys
- Live Intercept
- Unmoderated usability testing
- Moderated interviews
Pricing:
UserZoom does not list prices for its entire platform, but pricing is available upon request. Contact their sales team for pricing information.
Verdict:
User feedback on UserZoom generally highlights its robust feature set, flexibility in study design, and robust analytics capabilities. However, some users have noted that the platform may have a steeper learning curve than other usability testing tools. Additionally, pricing for UserZoom tends to be higher than other options, so it’s essential to evaluate the costs based on your research needs and budget.
👍 Pros
- User-friendly platform
- Wide range of testing methods
- High-quality results
- Integration with other tools
- Advanced reporting and analysis
👎 Cons
- The cost may be a barrier for some users
03. Hotjar
Hotjar - Understand how users behave on your site
Rating:
4.6 Outstanding
- Intuitive
- Consolidate
- Visual way to discover
Why did we picked it?
Hotjar is a user feedback and research platform that provides website owners with various tools to understand how users interact with their websites. It is a powerful usability testing tool that helps you identify pain points and improve the user experience.
HotJar is one of the usability testing tools that offers heatmaps as its main feature. The tool also provides a recording feature so that users can see participants’ exact behavior.
These tools allow you to see how users interact with your website in real-time, collect feedback from them, and use the insights to optimize your website for a better user experience. With Hotjar, you can gain valuable insights into user behavior and preferences and make data-driven decisions to improve the user experience on your website.
Taking it even further, one of the most important aspects of the tool for many users was how easy it was to set up. Google Tag Manager has a HotJar tag ready for you to use – it only takes a few minutes to set everything up. Once you’re ready, it’s all about preparing the studio and waiting for the magic to happen
Key Features:
Some of its key features include:
- Heatmaps – A visual representation of how users interact with a website, including clicks, taps, and mouse movements.
- Recordings – The ability to record and replay user sessions, clearly showing how users interact with a website.
- Surveys – The ability to collect user feedback through site surveys and feedback forms.
- Forms Analytics – A tool that helps you analyze and optimize online forms, including lead generation and contact forms.
- Conversion Funnels – A tool that helps identify and analyze delivery points in a conversion process, allowing website owners to make improvements to improve conversion rates.
- Feedback Surveys – A tool that allows website owners to collect real-time user feedback.
- Recruit User Testers – A tool that helps recruit and manage user testers for testing websites.
- Mobile Optimization: Hotjar offers a mobile optimization tool that helps website owners understand and improve the mobile user experience.
Test capabilities include:
- Usability testing
- User interviews
- Surveys
- Feedback
- Click Testing
Pricing:
Hotjar offers a free basic plan for new users. This allows them to test the platform and its features before committing to a paid plan.
Plus plan starts at $32 monthly with 100 daily sessions.
Business plan starts at $80 monthly with 500 daily sessions and custom integrations.
Verdict:
Hotjar is generally well-regarded for its ease of use, robust features for visualizing user behavior, and ability to provide actionable insights to optimize user experience. However, it’s worth noting that Hotjar focuses more on visual analytics and feedback collection rather than in-depth usability testing with structured tasks and user recruitment.
👍 Pros
- Available in Free plan
- All-in-one solution
- Customization options
- Integration with other tools
- Affordable pricing options
👎 Cons
- Limited geographic targeting
- No collaboration features
04. Loop11
Loop 11 - It is an Australian-based company that offers very strong user testing.
Rating:
4.2 Excellent
- A / B Testing
- Accessibility testing
- Moderated and unmoderated usability test studies
Why did we picked it?
Loop11 is a user-testing tool to understand how users interact with websites and digital products. The tool provides valuable insights into user behavior and helps organizations optimize the user experience and improve website performance.
Loop11 is classified as a usability testing tool. This type of software is used to assess the usability and effectiveness of digital products, including websites, mobile apps, and software applications.
In the context of Loop11, the tool is used to run unmoderated, remote user tests designed to simulate real-world use cases. Loop 11 does not have a recruiting panel but does provide recruiting assistance from 3 or more other companies: UserInterviews, respondent.io, and test-time. You can also bring your test takers by sharing a study link.
Key Features:
Some of Loop11’s key features include:
- Online Usability Testing: Loop11 allows you to perform unmoderated, remote user testing on your website or digital product.
- Benchmarking: Loop11 provides benchmarking capabilities, allowing you to compare the performance of your website or digital product against similar products in your industry.
- Prototyping Testing – The tool allows you to test prototypes of your digital products, including wiring schematics, mockups, and early-stage designs.
- A/B Usability Testing: Loop11 provides A/B testing capabilities, allowing you to test different variations of your website or digital product to determine which works best.
- Mobile and tablet testing: Loop11 supports mobile and tablet testing, allowing you to understand how users interact with your product on different devices.
- Precise Intent Studies: Loop11 allows you to perform proper intent studies, which help you understand your users’ motivations, goals, and behaviors.
- Search Engine Findability: Loop11 tests search engine findability, allowing you to understand how users interact with search engines and find your website or digital product.
- Information architecture testing: Loop11 supports information architecture testing, allowing you to test the structure and organization of your website or digital product.
Test capabilities include:
- Competitive benchmarking
- A / B Testing
- Accessibility testing
- Search Engine Findability Studies
- Mobile & Tablet Testing
- User testing
- True intent studies
- Information Architecture Testing
Pricing:
Loop11 offers two pricing editions: Rapid Insights and Pro, with pricing starting from $69 for 3 test months and $249 per month for the Pro edition. These pricing options provide businesses with different levels of features and capabilities to meet their specific user testing needs.
Verdict:
Feedback from users generally highlights Loop11’s ease of use, particularly for creating and managing usability tests. Users appreciate the ability to capture and analyze user behavior, including screen recordings and clickstream analysis. However, some users have reported limitations regarding customization options for test design and the overall user interface.
👍 Pros
- The next-generation UX tool
- Well as Net Promoter Score (NPS) and System Usability Scale (SUS)
- Test on any device
- Customization options
- Video, audio and screen recordings
👎 Cons
- Does not offer a free plan
- Expensive tool
05. UsabiliyHub
UsabilityHub - A remote user research platform that validates design decisions with real users to eliminate guesswork.
Rating:
4.5 Outstanding
- Usability testing tool
- Multiple tests
- Participant Management
Why did we picked it?
UsabilityHub is a remote user research tool that validates design decisions with real users so that you can take the guesswork out of the process. The tool helps designers and product teams validate design decisions and improve based on user feedback.
It falls under the broader category of user experience (UX) tools, which are used to improve the overall user experience of a digital product. UsabilityHub offers a variety of testing options, including click tests, five-second tests, preference tests, and navigation tests, allowing product teams to collect a wide variety of user feedback and feedback.
Key Features:
Some of UsabilityHub’s key features include:
- User testing: UsabilityHub allows you to perform user testing on your website or app. You can give users a series of tasks to complete and gain insight into how they interact with your product.
- Surveys – The tool allows you to create and run surveys to collect user feedback about your product. You can analyze the results and make data-driven decisions.
- Design Feedback – Provides a design feedback platform where you can upload designs and get user feedback. This helps you understand what works and what doesn’t work in your design.
- First Click Test – This feature helps you understand where users first click on your website or app. This can give you valuable insight into how users interact with your product.
- A/B Testing – You can A/B test with UsabilityHub, which lets you compare two design versions to see which works best.
- Integrations: UsabilityHub integrates with several other tools, such as Google Analytics and Trello, to make it easy to collect and analyze data about your product.
- Reports: This also offers complete information, including charts and graphs, to help you analyze your data and make data-driven decisions.
Test capabilities include:
- Card sorting
- Prototype tests
- Design surveys
- Five-second tests
- Preference tests
- First click tests
Pricing & Plans:
UsabilityHub offers four pricing plans, including:
Free Edition: This edition is free and allows up to 3 users per month.
Basic Edition: Priced at $75.00 per month, the Basic Edition offers expanded features and accommodates up to 3 users per month.
Pro Edition: The Pro Edition is priced at $175.00 per month and supports up to 5 monthly users. It provides additional advanced features compared to the Basic Edition.
Enterprise Edition: Enterprise Edition is available for businesses with more significant needs. The pricing details for this edition are obtained by contacting UsabilityHub directly. It supports up to 10 monthly users and likely offers tailored solutions to match specific requirements.
This trial allows users to experience the platform firsthand and determine its suitability before committing to a paid plan.
Verdict:
UsabilityHub generally highlights its simplicity and ease of use, making it accessible even for those without extensive usability testing experience. Users appreciate the variety of test options and the ability to gather feedback on specific aspects of their designs quickly. Some users have mentioned that the participant pool can be limited to specific demographics or industries.
👍 Pros
- Available in free version
- Transcription
- Integration with a prototyping tool
- Multiple tests Available
- Chat features for interviews
- Video editing and clipping
- Video editing and clipping
👎 Cons
- Limited User Testing
- Limited Customization
06. Lookback
Lookback - A Great Usability tool to empower UX Researchers
Rating:
4.0 Very Good
- User Interviews
- Best Usability Test Tool
- Collaborate with teams
Why did we picked it?
Lookback is a user testing tool that helps designers and product teams collect feedback and information about their products from real users. Allows for moderated and unmoderated usability testing and interviews. It also allows you to easily track user interactions with your website.
The main features are user research and user testing. It falls under the category of user experience (UX) tools, which are designed to help product teams understand how users interact with their products, identify areas for improvement, and make data-driven decisions.
They are best known for their moderated tests and interviews. These tests allow you to speak directly with the participants during the tests and observe their facial expressions and body movements. By using Lookback, you can quickly and easily collect user feedback and information, allowing you to iterate and improve your product faster.
Key Features:
Some of Lookback’s key features include:
- Take Time-Stamped Notes: The tool allows users to take time-stamped notes during a user test session. This helps teams keep track of key comments and ideas and remember what was discussed during a session.
- Collaborate with teams: Teams can collaborate in real-time by sharing a test session and taking notes together. This feature helps ensure everyone is on the same page and can collaborate to make informed decisions.
- Run Mixed Methods: Lookback enables teams to run multiple testing methods, such as unmoderated remote testing, moderated remote testing, and in-person testing.
- Virtual observation: Lookback allows teams to observe user test sessions from anywhere worldwide, as long as they have an Internet connection. This makes it easy for teams to participate in test sessions, even when not physically present.
- Invite via public links: Teams can invite users to join a test session by sending them a public link. This makes it easy for teams to reach many participants and receive a wide range of feedback.
- Capture Screen Touches: Lookback can capture all taps, clicks, and screen taps, giving teams a clear picture of how users interact with their products.
- Create Highlight Reels – Teams can use Lookback to create highlight reels of key moments in a user test session. These roles can be used to share ideas and feedback with the larger team.
- Transcribe your sessions: Lookback provides an automatic transcription of user test sessions, making it easy for teams to understand what was said during a session.
- Make projects private: Teams can make their test sessions private, protecting sensitive information.
- Export All: Lookback allows teams to export all user test data, including videos, notes, and highlights, so they can use it to inform their decision-making process.
Test capabilities include:
- User Interviews
- Usability Testing
- Remote testing
- In-person testing
Pricing:
Lookback Offers four pricing plans, including:
Freelance – This plan starts at $25 per month, is billed annually, and is designed for freelancers who need to do user testing for their clients or personal projects.
Team: The Team plan starts at $149 per month billed annually, and is designed for small to medium-sized teams that must perform user testing regularly.
Insights Hub – The Insights Hub plan starts at $344 monthly and is billed annually. It is designed for teams that must manage and analyze large amounts of user test data.
Enterprise – The Enterprise plan is designed for large organizations needing scale user testing.
Verdict:
Lookback highlights its user-friendly interface, robust recording capabilities, and collaborative analysis features. Users appreciate the ability to efficiently conduct remote usability testing and interviews and the platform’s flexibility in capturing and sharing research insights. However, some users have mentioned that Lookback pricing can be relatively high compared to other usability testing tools.
👍 Pros
- Ease of use
- Include remote testing, in-person testing
- Collaboration features
- Provide rich data about the user
- Advanced analysis platform
👎 Cons
- Not include free plans
- Not provide a large enough sample size
07. Userlytics
Userlytics - Best usability testing software in the market
Rating:
4.4 Very Good
- Usability Test Tool
- Tree test available
- User tests for mobile applications
Why did we picked it?
Userlytics is usability testing software that helps organizations gather insights about the user experience of their websites, apps, and digital products. It allows you to quickly conduct user tests and collect qualitative and quantitative feedback from your target audience.
It provides a remote usability testing platform where participants can perform tasks on a website or app while speaking their thoughts out loud. This allows organizations to identify pain points and areas for improvement in the user experience.
Userlytics offers several useful usability testing features, including the ability to create and manage test projects, recruit participants, and collect and analyze data. The software also allows users to create custom tasks and scenarios, and record and replay user sessions to identify areas for improvement.
Key Features:
Some of userlytics’s key features include:
- Remote User Testing: Userlytics allows companies to perform usability testing remotely, which means they can get user feedback anywhere in the world, without having to go to a physical test environment.
- Video and Audio Recording – Recording both video and audio of the user during testing. This gives companies a complete picture of the user experience, including their thoughts, behaviors, and interactions.
- Task Management – Gives companies the ability to create and manage tasks that users must complete during testing. This helps businesses get targeted feedback on the parts of their website or app that are most meaningful to them.
- Real-time insights – This provides businesses with real-time insights into the user experience, including heat maps, click maps, and scroll maps, which help businesses understand how users are interacting with their website or app.
- Customizable Surveys – It also allows companies to create custom surveys that can be integrated into the testing process. This allows companies to collect feedback on specific aspects of the user experience.
- Collaboration Tools – Provides businesses with collaboration tools that allow teams to work together to analyze and interpret user test results and make improvements to their website or app.
- Integration with other tools: Userlytics integrates with other tools, such as analytics and feedback platforms, allowing companies to collect data from multiple sources and gain a better understanding of the user experience.
Test capabilities include:
- User tests for mobile applications
- Moderate studies
- Website usability testing
- Prototype tests
- Multi-channel tests
- Card sorting
- Tree tests
- Virtual reality tests
- System usability scale
Pricing:
Enterprise Pricing: Userlytics offers enterprise pricing plans for larger organizations and businesses that require more advanced features and support. These plans usually include unlimited seats and accounts, with full access to all parts of our platform. Enterprise pricing plans cost $69 per participant.
DIY Plans: Userlytics also offers DIY plans for small businesses and individuals. These plans provide access to the basic features of the software and allow users to perform usability tests without the support of a dedicated account administrator. DIY plan prices start at $49 per participant and increase based on the number of tests and participants.
Custom Plan – Besides DIY and enterprise pricing plans, Userlytics also offers custom plans for organizations with unique needs and requirements. These plans are tailored to the organization’s specific needs and typically include customized pricing, features, and support. The cost of custom plans varies based on the particular needs and requirements of the organization.
Verdict:
Userlytics is a comprehensive usability testing tool that provides remote testing capabilities, robust recording features, and a range of analysis options. It is designed to help you gather valuable insights into user behavior and improve the usability of your digital products or experiences.
👍 Pros
- Website Usability Testing
- Include remote testing
- User Testing for Mobile
- Sentiment Analysis
- Tree test included
- Video Features
- Excellent quality of support.
👎 Cons
- No free plan available
- Most Expensive software
08. Optimal Workshop
Optimal Workshop - Best User-testing Software used for Researching Websites, Apps, and Prototypes.
Rating:
3.9 Very Good
- Tree test software
- Click test available
- Card sorting available
Why did we picked it?
Optimal Workshop is user-testing software used for researching websites, apps, and prototypes. The software offers a variety of testing tools, including usability testing, tree testing, remote user testing, website user experience, user empathy, user behavior analysis, and more.
Optimal Workshop is recommended for its ease of use and its focus on AI testing. The platform is a great way to understand how users navigate and find information, and gives you the user feedback you need to improve your experience. The goal of Optimal Workshop is to help designers and researchers understand how users interact with their digital products and identify areas for improvement.
Key Features:
Some of Optimal’s key features include:
- Card Classification – This feature allows you to collect data about how users classify and organize information. Card sorting involves presenting users with a set of themes or items and asking them to rank them in a way that makes sense to them.
- Tree Test: This feature helps you assess the information architecture of your website or application by asking users to find specific items within a hierarchical structure.
- Click Test – Click Test allows you to track and analyze user interactions with your website or app, including where they click and how they navigate through your digital product.
- Flexible and deep analytics methods: Optimal Workshop provides a set of flexible and deep analytics methods to help you understand your users’ behaviors, attitudes, and opinions.
Test capabilities include:
- User tests for mobile applications
- Website usability testing
- Card Classification test
- Tree tests
- Click test
Pricing:
Optimal Workshop offers four pricing plans, including:
Free plan – The free plan offers basic functionality for users who want to test and improve their personal or small projects.
Professional Plan: The Professional Plan starts at $208 per month/billed annually and is designed for experienced users and small businesses who need access to more advanced features and capabilities.
Team Plan – The Team plan is $174 for 10 users per month / billed annually. It is designed for larger organizations and teams coordinating and collaborating on multiple projects.
Enterprise – The Enterprise plan is designed to meet the needs of large corporations and organizations that require a comprehensive solution for usability testing and user experience improvements.
Verdict:
Optimal Workshop’s Usability Testing tool provides a robust set of features to conduct remote usability tests, gather actionable feedback, and improve the user experience of your digital products.
👍 Pros
- Free plan available
- Website and web Usability Testing tool
- Tree test included
- Card test
- Click test
👎 Cons
- Expensive
- Difficult to learn for the beginner
09. UXtweak
UXtweat - a powerful all-in-one usability testing tool for improving the UX of websites and apps from prototype to production.
Rating:
4.0 Very Good
- Preference Test
- Five Second Test
- Survey test availabe
Why did we picked it?
UXtweak is a powerful all-in-one usability testing tool for improving the UX of websites and apps from prototypes to production. The software is designed to help you understand how users interact with your product, identify areas for improvement, and make informed design decisions.
With UXtweak you can run Prototype Testing, as well as a deep portfolio of other UX research tools, such as Card Sorting, Tree Testing, Surveys, Five Second Testing, First Click Testing, Preference Testing, and Session Recording. Intuitive UI combined with in-depth analytics and comprehensive reports – UXtweak has everything you need for an insightful usability testing study.
Key Features:
Some of UXtweak’s key features include:
- Card Sorting – This feature allows designers to test product content organization and structure. Users are asked to classify several items that make sense to them, and the results can inform product information architecture design.
- Tree Test – This feature is similar to card sorting but focuses on testing the product navigation hierarchy. Users are prompted to search for specific items within a tree structure, and the results can improve product navigation.
- Preference Test – This feature allows designers to test the relative preference for different design elements. For example, users can choose between two designs for a button or a logo. The results can be used to make data-driven product design decisions.
- Five-Second Test: This feature is a quick way to test a product’s first impression on users. Users are shown an effect for five seconds and then asked to recall what they recall.
- Survey – This feature allows designers to collect more detailed feedback from users. Surveys can be customized to collect information on specific aspects of the product, such as usability or user satisfaction.
- Session recording: This feature lets designers observe how users interact with the product in real-time. Session recordings can be used to identify confusing or difficult areas of development and improve the product’s overall usability.
Test capabilities include:
- Card Sorting
- Tree Testing
- Preference Test
- Five Second Test
- Survey
- Mobile Testing
- First Click Test
- Prototype Testing
- Website Testing
Pricing:
You can try all UXtweak tools for free with the forever free Starter plan, which is ideal for smaller projects. The Pro plan starts at $80/mo and the Business plan starts at $144 per month, all billed annually.
You can also get a personalized quote.
Verdict:
UXtweak is a user research and usability testing platform provides best features to help UX designers and researchers improve the user experience of their digital products. The platform offers several key functionalities that aid in conducting user research and gathering valuable insights.
👍 Pros
- Remote user testing capabilities
- Screen recording to capture user interactions
- Surveys and feedback collection features
- Session replay to review recorded user sessions.
- Integration with third-party tools.
👎 Cons
- May have a learning curve for new users
- Limited advanced analytics compared to some other platforms.
10. Maze Usability Testing
The Maze platform gives you the ability to run research surveys and collect user feedback early in the development cycle
Rating:
4.0 Very Good
- Click testing
- A/B tests
- Prototype tests
Why did we picked it?
Maze usability testing software is valuable tool for UX designers and researchers. It provides a continuous product discovery platform that enables product teams to continuously collect and consume user information. It allows you to conduct research surveys and collect user feedback early in the design process. You can also test your information architecture with blocks like Card Sorts and Tree Tests. The software can help identify usability issues and pain points and provide data-driven recommendations for improvement.
Maze integrates directly with Adobe XD, Figma, InVision, Marvel, or Sketch and allows you to import an existing prototype from whatever design tool you’re using. Using it, you can create and run in-depth quantitative and qualitative usability tests, and share these tests with your participants via a link. Their usability testing solution includes a variety of features such as job analysis, multipath analysis, heat maps, A/B testing, guerrilla testing, wireframe testing, and more.
Key Features:
Some of Maze’s key features include:
- Click Test: This feature lets companies see how users interact with their digital products by tracking clicks and taps. This information can help identify improvement areas.
- A/B Testing – This feature allows companies to test two different product versions to see which works best. This helps determine which layout, content, or functionality is most effective.
- Card Sorting – This feature allows businesses to test product organization and categorization. It helps ensure product information is easy to find and understand.
- Prototype testing – This feature allows companies to test prototypes of their products to see how users interact with them. This helps identify any issues with the product’s design and functionality before release.
- Guerrilla Testing – This feature allows companies to test their products with users in real-world situations. This helps identify issues that may not be apparent in a controlled test environment.
- Surveys – This feature allows businesses to collect user feedback about their digital products. This information can be used to improve and optimize the product for the user.
- Wireframe: This feature allows companies to create basic visual representations of their digital products, which can be used for testing and prototyping.
- Deep Analysis – This feature analyzes user test data deeply, including click-through rates, engagement metrics, and conversion rates.
Test capabilities include:
- Click testing
- A/B tests
- Card sorting
- Prototype tests
- Guerrilla testing
- Surveys
Pricing:
The free plan allows you to run one usability test per month. The premium plan costs $25 per user per month, and each user can run multiple usability tests.
Verdict:
Maze is a user-friendly usability testing tool with a range of features that simplify the process of conducting remote user testing, analyzing metrics, and gathering qualitative insights. It suits designers who work with interactive prototypes and seek an intuitive testing experience. However, assessing your specific requirements and comparing Maze with alternative tools is essential to ensure it aligns with your needs.
👍 Pros
- User-friendly interface for easy setup
- Seamless integration with popular design tools
- Ability to conduct remote user testing
- Interactive prototyping for realistic user experiences
- Qualitative insights through user feedback and comments
👎 Cons
- Limited participant recruitment options
- May lack some advanced features found in other tools
What are the Most Important Usability Metrics to Track?
There are several important usability metrics to track when evaluating website or application effectiveness. Here are some of the most important ones:
- Task success rate: This metric measures the percentage of users who are able to complete a specific task or set of tasks on your website or application. This is a key metric for evaluating the overall usability of your site or app.
- Time on task: This metric measures the amount of time it takes for users to complete a task. It can help you identify areas where users may be getting stuck or experiencing frustration.
- Error rate: This metric measures the number of errors users encounter while attempting to complete a task. High error rates can indicate usability issues that need to be addressed.
- User satisfaction: This metric measures users’ overall satisfaction with your website or application. It can be measured through surveys or other feedback mechanisms.
- Conversion rate: This metric measures the percentage of users who take a desired action, such as making a purchase or filling out a form. A low conversion rate can indicate usability issues that are preventing users from completing the desired action.
- Click-through rate: This metric measures the percentage of users who click on a specific link or button. A low click-through rate can indicate usability issues with the link or button placement or design.
- Bounce rate: This metric measures the percentage of users who leave your website or application after viewing only one page. A high bounce rate can indicate usability issues with your site or app layout or content.
Tracking these metrics can help you identify usability issues and make improvements to your website or application to improve the user experience.
Can Usability Testing Tools be Used for Mobile App Testing?
Yes, many usability testing tools can be used for mobile app testing as well. In fact, some tools specialize in mobile app testing, while others offer both desktop and mobile testing options.
When selecting a usability testing tool for mobile app testing, it’s important to consider the following:
- Mobile-specific features: Make sure the tool has features specifically designed for mobile app testing, such as touch tracking, device-specific screen sizes, and app store distribution.
- Device compatibility: Ensure that the tool is compatible with the mobile devices and operating systems you’re testing on.
- Remote testing: Consider whether the tool offers remote testing options, as this can be helpful for testing with users in different locations.
- App store distribution: Check if the tool offers the ability to distribute your app to app stores for testing with a wider range of users.
Some examples of usability testing tools for mobile app testing include UserTesting, UsabilityHub, Maze, and UserZoom. It’s important to choose a tool that meets your specific mobile app testing needs and budget.
Conclusion:
In conclusion, there are several usability testing tools available to help companies assess the user experience and overall usability of their digital products. These tools are essential for improving the design, functionality, and content of websites, mobile apps, software applications, and other digital interfaces. Usability testing is necessary to ensure that the system works for the intended users. Typically, these tests run concurrently with the development lifecycle, allowing technology to improve system design.
It plays an important role in proving that your website is the best among others. As long as the website is effective and efficient, users will be happy. Some of the best usability testing tools include UserTesting, Optimal Workshop, Lookback, Hotjar, UserZoom, and Validately. Each of these tools offers a range of features and testing methods to help companies collect data and user feedback.
FAQs - Best usability testing tool
What is usability testing?
Usability testing is the process of evaluating how easy and efficient it is for users to use a digital product such as a website, mobile application, software application, or other digital interface. The goal is to identify any problems with the design, functionality, and content of the product and make improvements to create a better user experience.
What is user testing software?
User testing software is a type of software application designed to evaluate the user experience and overall usability of digital products. It helps companies to identify areas of their products that need improvement and make data-driven decisions to enhance the user experience.
Why is usability testing important?
Usability testing is important because it helps companies to create digital products that are intuitive, user-friendly, and provide a positive experience for their customers. By identifying any problems with the design, functionality, and content of a product, companies can make improvements and optimize the user experience.
What are the best usability testing tools?
The best usability testing tools are subjective and may depend on the specific needs and goals of a company. However, some popular usability testing tools include UserTesting, Optimal Workshop, Loop11, Hotjar, and UsabilityHub.
What features should I look for in a usability testing tool?
When looking for a usability testing tool, consider the following features: ease of use, support for various testing methods, integration with other tools, data analysis and reporting, and participant recruitment tools. It’s also important to choose a tool that fits within your budget and can support the size and complexity of your digital product.
